Development of Export Markets

An Intercontinental flight of thousands of miles starts with a smooth take-off and before that a few hundred yards on the runway.

The Global Avenues Export Marketing Services aim at providing the launch pad, the runway that SMEs need for smooth take-off of their global business operations.

The Global Avenues Export Marketing Services cover the following 6 phases of action

Phase I – Export Readiness Assessment
This phase involve the assessment of the present status of the Organisational and Product capabilities of the Exporters with a view to gauge their strengths and opportunities and recommending the best course of action as per the situational requirement.

Phase – II Assessment of Global Markets & Competition
This phase involves gathering of detailed information on the various aspects of Global Markets and Competition for the exporters’ products, with a view of assessment of the playing field in which the international business player is going to step in to.

Phase III - Export Market Research
This phase involves a comprehensive research on the different aspect of the target export market which has been identified after assessment of global markets and competition. This involves an in-depth understanding of the economic, industrial and product specific aspects of the target market.

Phase IV - Identification of the Potential Buyers
This phase involves preparation of a comprehensive list of potential buyers for the Exporter’s products from diverse sources.

Phase V - Cataloguing of Export Marketing Information
This phase involves preparation of Export Marketing Catalogues (Export Marketing Websites, Print Catalogues & CD Catalogues) of the Exporter, on the basis of the research of Purchasing Decision Making Patterns of International Buyers.

Phase VI - Communication, Relationship Management and Follow Ups
This phase involves the communication, relationships management and follow-up with the potential buyers with the objective of creating awareness about the exporter’s organisation and products, generating interest about the exporter’s offering in the mind of the potential buyers and encouraging them to contact the exporters with their detailed requirements and business enquiries.